25% of Americans online between 16 and 64 play monthly ( Lightspeed Research 2010/02), that's around 40 million regular players.
39% of them play daily (be it a social game or Internet connected console. 11% participate in MMPG (massively multiplayer games) such as World of Warcraft. 9% play in a virtual world like Second Life. 83 million FarmVille (Zynga) monthly users worldwide ( Mashable 2010/06) That's bigger than Twitter!. 26 million on Happy Aquarium - CrowdStar. Top5 games in December 2010 by # players ( Mashable 2010/12). 5 million daily users on FrontierVille ( Mashable 2010/06) - launched June 9th 2010 = 5 million subs in 13 days!. Zynga is the most successful development firm with 6 of the top10 games. 235 million users across all their games. 1.5 million monthly users on World of Warcraft. 53% of Facebook's 600 million users play social games ( WeAreSocial 2010/11). 20% have spent real $$ to obtain game goods. 290 million play monthly WorldWide (equivalent to the US population). 50% of visits to Facebook are specifically to play social games. 10% (60 million) of all Facebook users (600 millions) play FarmVille ( Mashable 5). 30 million daily, vs 24 million that wath Dancing With the Stars in the same period. 100 million monthly users on CityVille ( Mashable 3). The average American player's age is 48.30-39 year olds is the most active group (25%) in social games in the UK ( eMarketer 6) followed by 22-29 year olds (22%) and 40-49 year olds (22%).71% are white, 17% are African Americans.168 index for household income below $30k.142 index for household income between $60-100k.33% between 18-34 years old ( Mashable 7).70 million hours spend on Farmville monthly.60 million Farmville users is approximately 1% of the world's population, 2% of the world population that actually works in or near agriculture, 3% of Internet users worldwide, 3000% the number of actual farmers in the US.The average Farmville user is a woman aged 43 and earning $50,000 or more, vs men 57years old that are the average farmer earning an average $35,500$ ( Mashable 2010/09).25% of Americans users are between 16-24 years old.Farms : Sugar Cane, Corn, Wheat, Rice, Potatoes, Beats, Soya, Palm Oil, Barley, Tomatoes.Farmville : Strawberries, Wheat, Grapes, Rice, Pumpkins, Cranberries, Soyo, Peas and Sunflowers.Top crops on Farmville vs actual farms worldwide ( Mashable 2010/09).There are more virtual tractors sold daily in FarmVille than are sold in the US per year.North Americans spend an average $258 in 4 months.7% of users spend real money for virtual goods or points in game and continue doing so after 4 months of play ( Mashable 2010/06).The top 3 social game makers (used on Facebook) are Playfish (49 million active month players), Crowdstar (49M) and Zynga (230M) ( Social Media Today). Players of mobile titles - like Mafia Wars Shakedown - have been told to contact Zynga Customer Support for possible compensation.550% growth in spontaneous awareness for advertisers on social games on average!.60% growth in ad spend on social games since 2009 ( Mashable 6).$124 million (5%) in advertising revenues.$868 million (40%) by users through indirect payments (opt to fill out a survey or offer themselves as a sales lead for partners such as Netflix, Blockbuster.).$1,191 million (55%) by users through direct payments (buying virtual goods or points).$2,183 million = social gaming industry revenues projected in the US for 2012 ( ThinkEquity 2009/10), vs $726 million in 2009, 200% growth in 3 years.40% of time spent on Facebook is specifically on social games ( Playdom 0).$1M sold daily in virtual farm equipment (DBA Worldwide).50-59 year olds are the most active in the US ( eMarketer 6) followed by 30-39 year olds, 40-49 year olds and 60+ with 20%. 
#PETVILLE GAME FREE#
Zynga has already offered players of PetVille and other titles a free bonus package of virtual items for Castleville, Chefville, Farmville 2, Mafia Wars or Yoville. Finally, Indiana Jones Adventure World has been closed for new players, with a sunset date of January 14.
Montopia was closed on December 21, with PetVille and Mafia Wars 2 following on December 30. Vampire Wars joined Treasure Isle and FishVille as games shut down on December 5. Mafia Wars Shakedown, ForestVille, Mojitomo and Word Scramble Challenge have been pulled from app stores already. The current closure list covers 11 of those 13. At the time, Pincus said that a total of 13 titles were on the chopping block, but only Treasure Isle and FishVille were mentioned. The closures are a part of the cost-reduction plan put forth by chief executive officer Mark Pincus in November. Zynga has decided to terminate 11 games in a cost-cutting measure, according to TechCrunch.
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